’s new marketing tactic has had a chilling outcome, as members of the public appear to find themselves on billboards around the country.
This comes after the platform seemed to change its name to Streamberry, in a nod to the latest instalment of ’s thrilling series, which includes a Netflix-like platform within the episodes.
In the first episode, , ’s character Joan sees her life played out on Streamberry, starring
And Netflix now seem to have turned it into something real.
Viewers were invited to upload photos of themselves and ‘join the Streamberry family’, only to find themselves designed into a drama.
Sharing a series of self-uploaded pictures designed into a ‘Joan Is Awful’ style image, Netflix revealed several viewers are apparently being broadcast around the country.
It comes after a warning to read the ‘terms and conditions’ after watching Joan Is Awful.
‘#YouAreAwful is creepy AF!’ one person penned, while another wrote: ‘This is too far.’
Someone else said: ‘How creepy would it be to see yourself on a billboard? Watched Joan is Awful last night and it was trippy!’
Others were definitely on board though, with one warning: ‘Do me next or I take a baseball bat to the quantum computer.’
The episode saw ‘average woman’ Joan shockingly realise that her life has shockingly been developed into a huge adaptation, all because she didn’t read the small print.
As Joan tries to regain control over her secrets being unveiled on a huge streaming platform, chaos ensues only for her to ultimately find out a huge twist that leaves her questioning all her choices.
Brooker previously told Metro.co.uk that
He told us: ‘Joan is Awful this season, I had half an idea which was, is there a story about… the title for some reason stuck in my head.
‘And I was thinking, is there a story about an average woman who finds herself on the front page of the newspaper?
‘She’s the lead item on the news – not because she’s involved in a terrible Scan**l, or she’s done something heroic, but just she’s like, [the] main character of the day, her co-workers don’t like the way she chews her food or something minor like that. I was like, I don’t know what the story is, but it’s a funny situation.’
He continued: ‘There’s another idea… which was to do [with] like deep fake AI generated imagery being streamed by a news network. But I didn’t know what to do with either of these ideas. So you’ve got an idea, but you don’t have a story.
‘And then I was watching , which is the dramatisation of Elizabeth Holmes and the Theranos story, and I was watching that with my wife and we were sort of commenting on like, god, this feels like it happened yesterday, and here it is already a drama on TV.’
He explained that those two ‘half ideas’ were suddenly ‘sucked up into this one’.
Metro.co.uk has approached Netflix for comment.
Black Mirror is now available to watch on Netflix.
