Former This Morning star slates Holly Willoughby’s ‘woo-woo’ wellness brand
Posted by  badge Boss on Jul 18, 2023 - 07:46PM
Holly Willoughby has come under fire from a former This Morning host (Picture: ITV)

Former host has taken aim at ’s brand Wylde Moon.

The , 75, fronted ’s breakfast programme from 1988 until 2001, alongside husband Richard Madeley, 67.

While the couple avoided speaking out on the recent controversy surrounding the show after , Judy has now instead now made her thoughts clear on .

Speaking about the brand, as well as Gwyneth Paltrow’s Goop, Judy claimed the businesses ‘ under the guise of caring for women’s wellbeing’.

‘Rosamund Pike is scathing about Gwyneth Paltrow’s Goop website and claims the whole wellness industry is a con,’ she said.

‘Hurrah! I’ve been waiting for someone to have a go, not just at Goop but at other “wellness” websites such as Holly Willoughby’s Wylde Moon (not the ridiculous woo-woo spelling, meant to sound elementally female),’ she added when speaking to magazine, as reported by .

Judy Finnigan has said women are being ‘conned’ by the wellness industry (Picture: Ken McKay/ ITV/ Rex)

The journalist then went on to imply products sold on these sites were a waste of people’s hard-earned money.

‘I think we’re all being conned by the wellness industry,’ she said.

‘The idea that it’s no longer enough to be healthy and we have to be “well”… I think it’s really dangerous.’

Holly launched her brand back in 2021 and sells items including candles (Picture: Wylde Moon)

Back in 2021 Holly launched the website, which she labelled a ‘beautiful online space where I can share the things I love with you all’, pledging that she would add to it each month ‘on the full moon’.

However, she’s come under fire at times for selling pricey products on her ‘wacky’ website.

She previously said the inspiration for the business came about during her time in Australia whilst filming I’m A Celebrity…Get Me Out of Here in 2018.

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Writing on her website, Holly said the country was ‘the land of alternative therapies, and the town that I was in truly had all kinds of things for all kinds of people’.

‘Through this wonderful kinesiologist called Josie, I really started to unlock pieces of myself and when I came back to England, I knew that I didn’t want to stop everything I’d learnt.

‘Now I have things in my own hypothetical toolkit, like meditation and sound baths, that really work for me.’

However, she added it was, whether it be ‘going for a run, talking to a friend, or drowning yourself in a bottle of wine’.

Holly also previously said she wasn’t ‘forcing’ her blog and products onto anyone, but equally wasn’t ‘afraid of the reaction anymore’.

Metro.co.uk has contacted representatives for Holly Willoughby for comment.

This Morning airs weekdays from 10am on ITV1.