lost millions of viewers for the 2023 final compared to last year.
On Sunday night, Made In star was as boxing legend finished runner-up with ex-UKIP leader in third place.
According to the overnight ratings, an average audience of 6.6 million tuned in for the grand final, with a peak of 7.5 million.
Viewing figures will rise with those watching on catch-up or via other platforms, but it’s still a big drop from 2022.
Last year’s overnights , meaning last night’s final saw a drop of almost four million.
ITV has also revealed the full result of the public vote in the final, with the third place vote seeing Sam (43.35%) and Tony (30.87%) make it through while Nigel dropped out with 25.78%.
Sam was then crowned King of the Jungle with 56.64% of the vote.
While there will be plenty of reasons for the fall in viewing figures, many fans had over Nigel’s appearance in camp.
Even before the lineup was officially announced, rumblings the former political could head into the jungle were enough to put people off.
‘I love I’m a Celeb, but I genuinely don’t think I can watch it with Nigel Farage. I mean, Matt was bad enough,’ X (formerly Twitter) user @LizoSpoons said at the time.
Viewer @simonrch1 added: ‘I’m a celeb is my tv guilty pleasure. If you are on it I will turn off.’
And yet another fan (@BDR6778) wrote: ‘It’s a no from me re I’m a Celeb Nigel.’
Nigel appeared on Good Morning Britain earlier today and dismissed , despite them both being controversial, right-leaning politicians who finished third on the show.
‘The idea that I could be compared to Matt Hancock on any level I find difficult to deal with,’ the newly-minted reality TV personality laughed.
He added: ‘He was part of a government that locked us down three times and did our country enormous damage – and so no, I do not bear comparison with Matt Hancock, other than third place.’
