Kim Kardashian announces KKW fragrance rebrand amid Kayne West split
Posted by  badge Boss on Apr 01, 2022 - 10:14PM
Kim is moving on (Picture: Getty/AFP/Twitter/KKW)

is making some dramatic moves with her business empire following her split from ex husband .

The reality star, 41, has revealed her fragrance will be rebranded, which comes after she was declared legally single by a US court.

Kim and Kanye, 44, married in 2014, with Kim filing for divorce in February last year.

Amid their split, the KUWTK star ‘can’t wait’ for the next chapter of her ‘fragrance journey,’ taking to social media to break the news and hinting that she’ll be dropping the W of her brand name.

Kim is ‘shutting down’ her KKW Fragrance website on May 1 to ‘relaunch in the future under a brand new name.’

Announcing the rebrand, she said: ‘Fragrance as many of you know is deeply personal for me.

‘I put my heart and soul into every bottle and I’m so incredibly proud of every KKW Fragrance product and collaboration that we have launched since Crystal Gardenia in 2017.’

She continued: ‘I cannot wait to introduce you to the next chapter of my fragrance journey – I promise I won’t be gone for too long.’

Kim thanked her fans for their ‘loyalty and love these last few years.’

It comes after the star recently went public with her relationship with comedian Pete Davidson, who even .

Kim and Kanye are in the process of getting divorced and Kim is ‘legally single’ (Picture: Dimitrios Kambouris/Getty Images for The Met Museum/Vogue)

After filing for divorce from the Donda musician last year, Kim shut down KKW Beauty and is working on a ‘more modern, elevated, sustainable brand,’ her website said.

Fans are wondering if Kim will divulge any details on her the breakdown of her marriage to Kanye in the family’s upcoming Hulu series, The Kardashians.

After Keeping Up With The Kardashians came to an end, the famous brood are gearing up for the premiere of their new ‘tell-all’ show.

Kim has already promised the reality series will be ‘’ and offer a ‘cinematic experience’ as they delve into the lives of individual siblings.

‘Our new Hulu show really takes a documentary-style approach to filming which will give the viewers at home a more cinematic experience. Additionally, this will focus on us more individualistically, and our businesses, so we’re excited to share that part of our life more in depth as well,’ she told Vogue Hong Kong.

‘We’ve been really open about sharing things that are happening in our lives, and we can’t wait for the response.’