has proudly celebrated her trademark unshaven arms in a star-studded campaign for Calvin Klein’s collaboration with London-based skateboarding brand Palace.
The 25-year-old model can be seen wearing the brand’s underwear while confidently exposing her body hair while raising her arms in one of the striking images.
The star is taking part in the collaboration alongside a cast of cultural icons including Dame Joan Collins, Hollywood legend Willem Dafoe, The Pet Shop Boys, British model Adwoa Aboah, Precious Lee and Rapper Unknown T.
Lourdes shared some of the images on her Instagram page, and also posted a video from the shoot in which she can be seen wearing a Calvin Klein bra and talking into a phone to ask: ‘Hello, is this Palace Petshop?’
The daughter of Madonna and actor Carlos Leon is known for making bold statements and refusing to conform to society’s so-called beauty standards by shaving her body hair.
She made her debut at the Met Gala celebrating her unshaven armpits and wearing a fuchsia pink Moschino ensemble, and previously flaunted her armpit hair for Marc Jacob’s Spring 2021 campaign.
‘Marc has a long-storied history with Madonna and so it only made sense for us to tap Lola to be the face of the campaign as she perfectly encapsulates the youthful spirit and uncompromising sense of individuality central to this younger expression of the brand,’ the brand said in a statement.
Meanwhile, Lourdes can also add Burberry to her modelling resume as she recently starred in a campaign for the British luxury brand along with Bella Hadid, Jourdan Dunn and Ella Richards.
On her nickname Lola, she said: ‘The Lola attitude to me is provocative. While working on the campaign [Burberry], I felt humbled yet comfortable. Although Riccardo [Tisci – Burberry’s creative director] is family, I know Burberry has a legacy and I wanted to do it justice.’
She also recently starred in , The Love On The Edge, which featured both male and female models to promote the unisex line, starring Quannah Chasinghorse, Tess McMillan, Alva Claire, Souizz, Shugga, Sarah Kim Nyja and Evan Leff, alongside Lourdes and Rihanna.
Lourdes made her debut for Rihanna’s brand in September when she appeared in the third Savage x Fenty Show.
