This Morning icon ‘rejects massive offer to replace Holly Willoughby on ITV show
Posted by  badge Boss on Jan 07
Alison Hammond is reportedly a favourite among ITV bosses to replace Holly Willoughby (Picture: S Meddle/ITV/Shutterstock)

has reportedly turned down a huge pay rise to replace on .

bosses want the who currently fronts the morning show on , to step up her duties to four times a week from Monday to Thursday, it has been claimed.

Alison is among the many names, including likes of Josie Gibson, Emma Willis, Cat Deeley and , who have been tipped for the position since the after 14 years on the sofa.

However, the former Big Brother star, who has become one of due to her hilarious on-screen antics, including , has reportedly rejected a mega-deal more than once.

A source said: ‘Alison has long been a favourite with bosses. She’s very popular with viewers and celebrities often request her when they appear on the sofa.

They continued to the : ‘She’s happy to fill in but has politely declined the job more than once.’

Alison has reportedly turned down the offer to up her This Morning duties (Picture: ITV/Shutterstock)
Alison currently presents This Morning once a week with Dermot (Picture: Instagram)

Alison is not the only ITV hun who has ruled herself out of the gig after Loose Women’s Ruth Langsford weighed in on

‘I think that ship has sailed,’ she told Hello!. ‘Listen, never say never. I adore that show and it was a dream to work on it.’

Meanwhile, , whose , has been reportedly turned down by ITV over not having enough live broadcasting experience.

Holly left This Morning last year in a decision made for ‘myself and my family’ (Picture: Instagram)
She will, however, make her TV return on Dancing On Ice (Picture: James Veysey/Shutterstock)

‘It seemed like a really good idea to get Mollie on, she is literally a dead ringer for Holly and she has a big fan base,’ a source claimed.

They added to the Daily Mail that although viewers warmed to her: ‘She just doesn’t have the hours of live broadcasting time that is needed to host a show like This Morning.

‘It would have been a great gimmick for the programme, she literally is Holly’s doppelganger but it was a case of thanks, but no thanks,’ they concluded.

ITV executive reportedly said ‘no’ to Mollie replacing Holly (Picture: Instagram)
Cat was said to be a favourite among bosses but they ‘couldn’t make it work’ (Picture: Rodin Eckenroth/FilmMagic)
Ruth and Eamonn previously presented This Morning together(Picture: PA)

It was also reported ITV bosses were eyeing up for the job, but she instead .

‘Cat was the answer. She would have been an absolute triumph but they just couldn’t make it work,’ a source told the Mail.

Holly was not the only This Morning departure in 2023 – , 61, announced his exit from the daytime programme after more than 20 years.

Phillip also left This Morning after admitting to lying about an affair with a runner (Picture: ITV/Shutterstock)

He resigned from ITV in full after with a younger employee on This Morning.

has been regularly stepping in and is a favourite to take on the job. has contacted ITV and Alison’s reps for comment.

This Morning airs weekdays from 10am on ITV.