legend says ‘communication is vital’ if is to win over supporters at Old Trafford.
The British billionaire is set to take a 25% minority stake in the club, which will see him largely take control of the club’s football operations.
Ratcliffe had hoped to complete a full takeover, but the Glazers’ determination to retain control has seen the 71-year-old weaken his ambitions.
It’s not the outcome that many United supporters had hoped for, with the majority of them desperate to see the back of the American owners.
Even though Ratcliffe’s move is expected to be ratified, there’s been zero communication from the club as to how his minority ownership will look.
And, after 18 years of silence from the Glazers, Ferdinand says Ratcliffe must improve communication with supporters to win them round.
‘We’ve not had it explained what 25 per cent looks like from a business standpoint, to appease the ,’ said Ferdinand.
‘Most fans wanted a new ownership. It’s not that now, so communication is vital.
‘If Mr Ratcliffe is coming in and wants to hit the ground running, show some signs of influence.’
‘One of the key areas he needs to zone in on is communication with the fanbase.
‘They are so important with the tone around the ground and that influences players.
‘If you can control the hype, you have a better chance of keeping the dressing room tight knit and emotions to a level to perform.
‘At the moment, the grey area for every single element of the football club is not healthy.’
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