Dragons’ Den moguls made £1.1 million and you’ll never guess what they’re selling
Posted by  badge Boss on Feb 09

A couple who owns a and journalling brand have left the stars of Dragons’ Den their impressive profits.

On this week’s episode of the business reality series, Dublin-based couple Ciaran and Denise The Head Plan, which they hope could become ‘the Nike of mental wellness’.

When pitching, were ‘on a mission to empower and transform lives’.

Seeking an £80,000 investment in exchange for a 5 per cent stake in their business, they then explained how a serious scare sparked the idea for The Head Plan.

In 2019, just two days after their honeymoon, Ciaran was diagnosed with leukaemia and was given potentially weeks to live.

After a stem cell transplant, he was able to make a full recovery, but the couple then started their business to help others take a step back and take stock of their own lives.  

A couple who appeared on Dragons’ Den impressed with the profits they’ve made selling journals (Picture: BBC)

In the past four years they have sold their products to customers in over 50 countries and have a mobile app with over 35,000 users.

When asked by Steven Bartlett about their profit, their numbers impressed the panel.

In 2020, their turnover was £480,000 with a net profit of £269,000.

Hearing this, many of the Dragons could be seen looking surprised while writing down the numbers in their notebooks.

The following year their turnover was £944,000 with £123,000 net.

The Head Plan was founded in 2020 by couple Ciaran and Denise (Picture: BBC)

Then, last year, their turnover was a staggering £1.1 million with £166,000 net.

Peter Jones was impressed, calling their achievements ‘incredible’ and saying: ‘To start a business and to generate £3 million is absolutely amazing.’

‘I’ve got to say, well done,’ he added.

Guest Dragon Emma Grede said the couple were ‘killing it’ and that their numbers were ‘amazing’.

However, some of the Dragons pulled out when it came to concerns about how the business would develop its digital presence.

They secured an investment from Peter Jones (Picture: BBC)

But Peter didn’t miss his chance to invest, saying he ‘wanted to be their by their side’.

He then offered them all the money they wanted, but for 10 per cent, while Deborah Meaden said she would invest the same, but for 8 per cent.

Touker Suleyman then undercut her, saying he would offer 10 per cent but drop down to 7 per cent if he made his money back within a year.

When it came time to make their decision, the couple decided to accept the offer from Peter, who later admitted he nearly started crying during their pitch.

Dragons’ Den airs Thursdays at 8pm on BBC One.