is the latest pop star swept up in ticket pricing rows as fans refuse to buy to her UK tour due to ‘extortionate’ cost.
Despite going on sale in May, tickets to the I Love You singer’s London arena gigs remain largely available—
There is still a year to go before the Hit Me Hard and Soft tour reaches the UK, but fans have been vocal online about the eye-watering costs.
This has been a wider issue, with many feeling the price of live music has become out of touch with the fans’ earnings.
However, Billie’s tour has hit a sore spot as the 22-year-old singer previously appealing for laws in the US to block scalpers from overcharging.
It seems the scam artists didn’t need to inflate prices as fans could be looking at a whopping £400 per ticket at some venues.
Taking to X, user heyitsandy_ wrote: ‘I’m glad Billie Eilish can’t sell out or even marginally fill any of her three dates at the O2 arena because the only way we will get cheaper ticket prices is by not buying hugely overpriced tickets. £234 being the cheapest ticket is ridiculous.’
Sam Carr added: ‘Baffled at how a standing ticket for Billie Eilish’s tour next year at the o2 is £250.50 for a standing ticket and that’s at face value as well 🤯.’
On Ticketmaster, the Glasgow OVO Hydro prices start at £111 for fans looking for a single ticket but two seated tickets together run at £400 per ticket.
For the July 10th, 2025, O2 London there are tickets available in the standing area and some lower sections all priced around £250.
However, six days later the same venue is completely sold out, with no tickets through the site at face value or resell.
‘This sort of thing is getting absurd,’ Sean Beegee said. ‘Where is it coming from – do concert promoters just assume we have as much disposable income as Americans?
‘Or has Taylor [Swift] distorted their perceptions of what people will pay for a live event?’
By comparison, ’s were priced between £58.65 and £194.75, charging £175 for standing area regardless of if you were in London or Edinburgh.
’s 2023 set fans back between £56.25 for a seated ticket and £106.80 for standing, although VIP packages ran up to £2,000.
’ huge ran from around £50 upwards to £326.30 for a ‘pod standing’ ticket.
Crossing genres, on the higher priced end, was Nickelback’s O2 Arena gig which maxed out at £261.57 for a standard seated ticket.
Nickelback’s tour was also organised by Live Nation who are handling Billie’s gigs.
High pricing is by no means the fault of the What Was I Made For hitmaker, however, the abundance of tickets and complaints online seem to indicate a pushback from fans.
Starting on July 7, 2025, Billie has two shows in Glasgow, six in London, and four in Manchester.
Keen fans can still buy tickets for the Hit Me Hard and Soft tour through AXS and Ticketmaster.
Metro.co.uk has reached out to Billie and Live Nation’s reps for comment.
